ORIGIN Magazine: Herbal Alchemy In Valley of The Roses Morocco


Our article for Origin dives into the epic Herbal Alchemy Adventure we had in May. Our annual travel adventures go to gorgeous and remote places to preserve the art and beauty of the worlds natural treasures. In May we journeyed to the Valley of the Roses, Morocco, to meet with a French perfumer to harvest and distill thousands of rose petals under the stars in the heart of the Valley.

The Valley of the Roses is an endless garden where the air is heavily perfumed and the villages step back in time. Every year between April and May, the valley produces 4000 tons of wild roses. Damask rose is sought after by perfumers throughout the world for its rich, heady aroma. Rosa damascena, the Damask rose, originates from ancient Syria and has been revered since ancient times for its incredible perfume.

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We journeyed here to experience the regions revered annual rose harvest. We found a French perfumer who founded Kasbah des Roses as the pioneering eco project for their green beauty brand HÉVÉA. The perfumer, Christian Pamies was a landscape designer whose iconic gardens were found throughout the French Riviera. Steeped in the tradition of Grasse, France, he transformed his love for plants into a new endeavor with his wife Valérie Sabini. They imbued their passion into HÉVÉA with a unique perspective on raw beauty through the power of plants and age-old traditions. Giving a voice to the rituals, and techniques behind the art of natural perfumery.

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Check out the article Herbal Alchemy in Valley of the Roses Morocco in the latest issue!

Or inquire on our next years Herbal Alchemy Adventure where we delve into natures beauty and preserve the art and traditions of remote and beautiful cultures around the world.

@ORIGINmagazine on Instagram. ORIGIN can be found Nationally in the U.S. at Whole Foods, Sprouts, Earthfare, Barnes + Noble. Travel photographer photo credits Sivitri Delphia.